What I've Done

I've led and contributed to brand and digital strategy at international leaders in art and design education. I've produced scroll-stopping video profiles, dynamic web-based timelines of institutional history, and I once convinced someone to carve a pumpkin with a robotic arm “for the ‘gram”. I distill points of difference into shareable content that builds digital community.

Pratt Institute

As the first Social Media Manager at Pratt Institute, I led end-to-end strategy across all platforms and community management of over 260k followers. I collaborated with Enrollment Management to launch an undergraduate student experience-focused TikTok account featuring student content creators as a strategic recruitment tool.

Fashion Institute of Technology

Working closely with the AVP of Digital Marketing and Brand Strategy, I supported the school’s rebranding, from conducting market research to our launch event. I served as a bridge between the editorial and digital team, managing the school’s digital newsroom and the web presence for Hue, the Institute’s magazine, in our content management system. I also developed editorial content for the print edition, writing, researching, and image editing.